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Silicone-free.Sulfate-free.Featuring anti-breakage action & fiber fortification.Lightweight.Provides immediate strength and softness.Provides moisture and shine.Detangles and adds body. 97% less hair fall due to breakage from brushing* Genesis is not a hair loss product.*System of Bain Hydra-Fortifiant + Fondant Renforcateur + SÃ©rum Fortifiant vs Non-Conditioning Shampoo.